Balistro
Ads Analyzer

Balistro
Ads Intelligence Platform

What would you like to do?

Select an account to get started

Google Ads
Meta Ads
No accounts available
Select an account to unlock workspaces — Learning Hub is always available

Performance Overview

Yesterday · Last 7 · Last 14 · MTD · Last Month — all key metrics at a glance.

View dashboard

Reports

Fetch performance reports, campaign breakdowns, and historical data with AI assistance.

Ask anything

Analysis & Suggestions

AI-driven diagnosis of account issues with prioritised, actionable growth recommendations.

Start analysis

Account Health Audit

Full 120-point health check across Search, Shopping, PMax, and overall account performance.

Run audit

Ad Copy Generator

Generate RSA, RDA, App & YouTube copies with Google-compliant character limits built in.

Generate copies

GMC Feed Enhancer

Optimise product titles, descriptions, and attributes for maximum Google Shopping visibility.

Enhance listings

Weekly Client Update

Auto-generate weekly performance snapshots — 7-day, MTD, WoW changes, insights, and way forward.

Generate update

Learning Hub

Ask anything about Google Ads — strategy, features, policies. Latest news across Search, Shopping, PMax & AI.

Learn & explore

Custom Report Builder

Build any report with your own prompts — weekly, monthly, segments, recommendations. Download as PDF or Word.

Build report

Search Term Mining

AI-powered search term analysis — segment, score, and build your negation list. Export as XLSX.

Mine terms
Select a Meta account above to unlock workspaces

Performance Overview

Spend, reach, frequency, CPM, conversions and ROAS across campaigns and adsets.

View dashboard

Ad Reports

Individual ad performance, video vs static, creative analysis with hook & hold rates.

Analyse creatives

Audience Insights

Age/gender breakdown, device performance, Instagram vs Facebook placement analysis.

Explore audiences

Account Health Audit

Creative fatigue, structure, frequency, CPM analysis with AI-powered scoring.

Run audit

AI Reports & Chat

Ask anything about your Meta campaigns — ROAS, frequency, placements, and creative performance.

Ask anything
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/ Performance Overview

Select an account above to load the performance dashboard

Loading 5 time periods...

Data loaded
All Periods Comparison Account totals
Metric
Campaign Breakdown
Campaign Type Spend Impr. Clicks CTR Conv. Revenue ROAS CPA
Account Total
Account Intelligence
Analysing account...
Primary Conversion Events
No primary conversion actions found — check conversion setup.
Industry Benchmarks
Metric Good Average Poor
Key Recommendations for This Account Type
Google Optimization Score
Loading...
Score
recs
Active Recommendations from Google
No active recommendations from Google — your account is well optimized.
Optimization score not available for this account type.
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/ Reports
Select an account above to start
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/ Analysis & Suggestions
Select an account above

Set the context

Help the AI understand your situation before it analyses the account

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/ Account Health Audit
Select an account above

Business Context

Manual Inputs

These improve audit accuracy

Select an account, fill in context, then run the audit

Running 21 health checks across 5 sections...

Shopping PMax
💬 AI Audit Assistant
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/ Ad Copy Generator

Fill in the form and click Generate Copies to create Google-compliant ad copies.

All copies will include character counts and comply with Google Ads policies.
Generating ad copies...
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/ GMC Feed Enhancer
Product Feed
# Title Brand Type Category Impr. Clicks CTR Spend ROAS Conv.
No products match your search
Loaded from feed
Select an account and click Fetch Products to load your feed, or fill in the form manually.

Product Data

Select an account, fetch products, pick a product — then click Enhance Listing.

Or fill in the form manually.

Follows GMC best practices. Flags disapproval risks. Suggests custom labels.
Optimising your product listing...
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/ Weekly Client Update

Select an account and click Generate Report

Fetches last 7 days, MTD, and WoW comparison automatically

Overrides account name in the report header

Let AI draft your insights based on the data

The formatted report will appear here

Ready to copy to Slack, email, or a doc

Report Preview
Last 7 Spend
Last 7 Revenue
ROAS
Revenue WoW
💬 AI Report Assistant — Ask for insights, suggest way forward, or draft the changes section
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/ Learning Hub
📰 Latest Google Ads Updates
For:
🔥 Hot & Trending Most recent updates
Fetching latest updates from Google...
No articles loaded yet. Click Refresh Updates to fetch the latest.
No articles match for .
💬 Ask & Learn

Ask anything about Google Ads

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/ Custom Report Builder

Paste previous reports, competitor benchmarks, raw data, or client notes

Include live account data
Last 7 days from Google Ads
✓ Live data fetched — will be included in report
Report generated
📄

Your report will appear here

Choose a template on the left, or click one below to generate instantly

Generating your report...

Updating report...
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/ Search Term Mining

Select an account above to start mining search terms

Leave all unchecked to pull from all Search + PMax campaigns.

Loading campaigns...
PMax campaigns are greyed out — the Google Ads API does not expose individual search terms for Performance Max campaigns.
From
To

All fields required — no defaults. Set values based on this account's benchmarks.

$
Fill all threshold fields and set a date range before running.
Last Run Summary
Total Terms
To Negate
Add as Keyword
Wait & Watch

No results yet

Load campaigns, set your date range and thresholds, then click Fetch & Analyse Terms.

🔴 Negate wasteful terms 🟢 Add high-intent keywords 🟡 Spot competitor queries 📊 Export full XLSX report

Search Term Campaign Impr Clicks CTR% Cost Conv ROAS CPA Segments Action Reason
No terms match the current filter.
/ Performance Overview

Loading Meta performance data...

Campaign Structure
Campaigns
Campaign Budget Status Spend Reach Freq. CPM CTR Conv. ROAS
Adsets
Adset Campaign Spend Reach Freq. CPM CTR ROAS

Select a time period and click Refresh to load data

/ Ad Reports

Loading ad creative data...

Sort by:
Ads
Preview Ad Name Adset Type Spend Reach Freq. CPM CTR ROAS Hook% Hold%
Fatigued Ads (Frequency ≥ 3)
/ Audience Insights

Loading audience data...

Placement Breakdown
Placement Impressions Spend CPM CTR
Age / Gender Spend Heatmap
Age Group Male Spend Female Spend Unknown
Top Performing Segments by ROAS
Device Breakdown by impressions

Select a time period and click Refresh to load audience data

/ Account Health Audit

Audit Configuration

All fields are optional. Providing custom thresholds improves accuracy.

Running Meta account audit...

Configure optional thresholds on the left, then run the audit

/ AI Reports & Chat

Sample questions to get started:

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